Mazda makes a surprise to Thai customer with the opportunity to experience cutting-edge technology for the future, following its Multi-solution approach. The company will showcase two models at the upcoming Motor Show, led by the MAZDA ICONIC SP, the concept car of an electrified sports compact car that can run on a variety of sustainable fuels. Additionally, Mazda showcases the Mazda6e, the brand’s first 100% BEV, reinforcing its commitment to delivering carbon-neutral technology. Mazda also introduces the New Mazda2 Essential, a highly affordable and value-driven model with a design that caters to a wide range of needs. Furthermore, Mazda will present the New Mazda MX-5 35th Anniversary Edition, a special model celebrating the 35th Anniversary of this iconic sports roadster, known for its joy of driving experience. Customer will be able to place orders for this model alongside all Mazda vehicles, with exclusive offers including a low-interest rates starting from 0%*, a maximum of 72-month* installment payment, free 1-year Mazda Premium Insurance*, free fuel card worth up to 30,000 Baht* for Mazda family members, free Mazda Ultimate Service program (MUS) for up to 7 years* and free SHARP IG-NX2B air purifier valued at 3,990 Baht*. All these offers are available at Mazda booth during the 2025 Motor Show, held from 26 March 2025 to 6 April 2025, at IMPACT Muang Thong Thani, and at Mazda showrooms nationwide.
Mr. Thee Permpongpanth, President & CEO of Mazda Sales (Thailand) Co., Ltd. said, “Over the years, Mazda has been dedicated to elevating the driving experience for our customers because we believe that the joy of driving leads to a happy life. This year, we are ready to communicate this vision more clearly by adopting a customer-centric management approach and the philosophy of “Joy Drives Lives”, which believes that in every detail of life, happiness drives us forward. This philosophy will guide us in transforming the customer’s experience at every step, ensuring that our customers enjoy a positive experience with the Mazda brand. At the same time, we remain committed to developing carbon-neutral technologies to deliver them to our customers.”
To achieve these objectives, Mazda drives its business with a Multi-solution approach, delivering automotive technologies that feature a variety of alternative energy sources to customers worldwide, including those in Thailand. Currently, we are in Phase 2, during 2025 to 2027, which marks the transition to electrification. During this phase, we will introduce xEVs, Hybrid, Plug-in Hybrid, and BEV models to the market in response to customer demands and to promote sustainability for the earth, society, and people, ensuring a better future for the next generation.
For the key highlight of Mazda’s booth at the Motor Show 2025, Mazda will showcase vehicles developed under the Multi-solution approach, offering automotive technologies with a variety of alternative energy sources. This will be the first time these vehicles are presented to customers in Thailand. The lineup includes:
- MAZDA ICONIC SP: A concept of a sports compact car that is powered by electrification, utilizing Mazda’s iconic two-rotor rotary engine to generate electrification for the battery. This vehicle can burn various fuels, including hydrogen and various clean energy forms, particularly those derived from natural resources such as microalgae and etc. The concept car still preserves Mazda’s brand identity by maintaining a low center of gravity, it is lightweight, and features a 50:50 weight distribution, all crafted with the Kodo Design philosophy. The vehicle also embodies the Jinba-Ittai philosophy, offering a unified driving experience of human-centricity to ensure an enjoyable driving experience while aligning with the era of electrification. This concept car is currently under development to revive the legendary rotary engine sports car and introduce diverse alternative energy solutions to customers, staying true to Mazda’s commitment to delivering driving happiness.
The vibrant red color of “VIOLA RED”, is a concept color created by overlaying Mazda’s corporate philosophy of “enrich life-in-motion for those we serve” based on Mazda’s desire to “cherish the color red”. It focuses on vibrant shades while simultaneously emphasizing the elegance of the car’s dimensions, which are reflected through the interplay of light and shadow on the vehicle’s surface.
Primary specification of MAZDA ICONIC SP
| Overall length x width x heigh (mm) | 4,180 × 1,850 × 1,150 |
| Wheelbase (mm) | 2,590 |
| Power-weight ratio | 3.9 |
| Maximum output (PS) | 370 |
| Weight (kg) | 1,450 |
- Mazda6e: The first 100% electric vehicle (BEV) developed by Mazda under the Multi-solution technology approach clearly reflects Mazda’s distinctive identity in every aspect. Its exterior design, based on the Kodo Design – Soul of Motion philosophy, combines the beauty of modern electric vehicle styling with a sporty fastback body shape, while retaining the sleek, sedan-like elegance. The car also embodies the powerful driving performance for which Mazda is known, developed by Mazda’s engineers who meticulously attended to every detail. With a 50:50 weight distribution, it is equipped with an 80 kWh lithium-ion battery, providing a maximum driving range of up to 552 Additionally, it features FAST CHARGE technology, allowing it to charge from 30%-80% in just 15 minutes. Devoted for Mazda’s Jinba-Ittai philosophy, the vehicle offers an engaging driving experience with a human-centered approach, reflecting the brand’s unique character and consistent customer satisfaction worldwide.
“Mazda believes that these two vehicle models will provide customers with a clearer vision of Mazda’s Multi-solution approach, showcasing future automotive technologies that cater to the diverse needs of customers in different regions. This will enable Mazda vehicles to deliver driving pleasure and enhance life in every aspect for customers and their families, from the moment they first use the car to the long-term experience. This is the commitment Mazda strives to fulfill for every customer.” Mr. Thee said.
Mr. Popnipit Jirawatthananon, Director of Marketing & Government Affair of Mazda Sales Thailand said, “In addition to showcasing vehicles under the Multi-solution approach, Mazda also introduced the newly redesigned New Mazda2 Essential at the event, embracing the concept of “Nothing Else, once you’ve made the right choice, there’s nothing else you need”. With a design that clearly expresses its identity and features that complement every driving lifestyle, this model is targeted at generation Z customers seeking their first car that offers the best value while reflecting their individuality. The New Mazda2 Essential is available in four new variants, including:
- PRIME: Offering the “best value” for the entry-level model, the New Mazda2 Essential equipped with a 1.3-liter Skyactiv gasoline engine, perfectly meeting all the essential needs for a fulfilling life. It is fitted with a full range of standard features and sporty enhancements, such as a black front grille. The model is priced to be more accessible, starting at just 529,000 Baht.
- ULTRA: Offering the “ultimate comfort” the New Mazda2 Essential is equipped with a 1.3-liter Skyactiv gasoline engine, complete with comfortable technologies and features that cater to every aspect of daily life. It includes an entertainment system and interior comfort features, such as Mazda Connect, which is compatible with Apple CarPlay® and Android Auto™, along with a 7-inch touchscreen Center Display controlled via the Center Commander. The interior is uniquely decorated with colored Bioplastic console panel that is environmentally friendly, and it comes with i-Activsense safety technologies, such as Advanced Smart City Brake Support and it also includes a rearview camera and rear parking sensors. The price starts at 589,000 Baht.
- SIGNATURE: Offering the “ultimate readiness”, the New Mazda2 Essential stands out with a unique Sport Design, featuring a combination of advanced safety technology and convenience, along with fun of driving performance, this model offers two engine options. The first option is the 1.3-liter gasoline engine in the 1.3 Signature model, which comes with a Sport Design front grille and black side mirrors on the exterior. For interior, it is equipped with black leather seat and Grand Luxe Suede® fabric, complemented by red air vent trim. The price for this model is 659,000 THB. The second option is the 1.5-liter diesel engine in the XDL Signature model, which comes with a black roof, 16-inch Black Machining alloy wheels, and rear disc brakes. It offers excellent fuel efficiency, achieving a maximum of 26.3 km/l. Additionally, it is equipped with several i-Activsense safety technologies. This variant is priced at 749,000 THB.
In addition, Mazda also showcases the latest model, the iconic New Mazda MX-5 35th Anniversary Edition, to celebrate the 35th Anniversary of the MX-5’s first launch. This special edition has been created to commemorate the milestone and is on display for fans in Thailand to admire and own. It comes with unique design details that set it apart from the regular model, highlighting its special nature in every aspect, including the exclusive Artisan Red Premium exterior color, the 35th Anniversary Edition logo on the headrest and floor mats and carpet and a 35th Anniversary badge with a serial number on the side of the body, signifying its limited edition status. It also features special Sports Tan leather seats, a power-retractable hardtop, body-colored side mirrors, and 17-inch Bright alloy wheels that convey a premium sporty image and uniqueness. This limited edition model is available for purchase at a price of 3,069,000 Baht.
Customers interested in viewing Mazda’s vehicles can visit the Mazda booth at the 2025 Motor Show, which will be held from March 26 to April 6, 2025, at the Challenger Hall, Impact Muang Thong Thani. Special offers are available when purchasing a Mazda vehicle, including low-interest rates starting from 0%*, up to 72-month* installment payment, free first-class insurance with Mazda Premium Insurance*, a fuel card worth up to 30,000 Baht* for Mazda family members, a free MUS maintenance program for up to 7 years*, and a free SHARP IG-NX2B air purifier worth 3,990 Baht*, available at the event and at Mazda showrooms nationwide.
